| Many homeowners believe that to maximize their profit on a
home sale they should sell it themselves. At first glance, they
feel selling a home is simple and why should they pay a broker
fees for something they could do themselves? In fact, close
to 25% of all the homes sold last year were sold for sale by
owner (FSBO).
However, close to half of the FSBO’s said that they
would hire a professional next time they sold. Thirty percent
said they were unhappy with the results they achieved by choosing
FSBO. Why?
Many FSBO’s told us that the time, paperwork and everyday
responsibilities involved were not worth the amount of money
they saved in commissions. For others, the financial savings
were even more disappointing. By the time they figured the
amount of fees paid to outside consultants, inspectors, appraisers,
title lawyers, escrow and loan officers, marketing, advertising...
they would have been better off having paid the broker’s
fee which would have included many of these charges up front.
Selling a home requires an intimate understanding of the
real estate market. If the property is priced too high, it
will sit and develop a reputation for being a problem property.
If the property is priced too low, you will cost yourself
serious money. Some FSBO’s discovered that the lost
money as a result of poor decisions outweighed the commission.
Before you decide to sell FSBO, consider these questions
and weigh the answers of assuming the responsibility versus
employing a professional. A little time spent investigating
up front will pay off tenfold in the end.
Questions
To Consider:
Do I have the time, energy, know-how,
and ability to devote a full forced effort to sell my home?
One of the keys to selling your home efficiently and profitably
is complete accessibility. Many homes have sat on the market
much longer than necessary because the owner was unwilling
or unavailable to show the property. Realize that a certain
amount of hours each day is necessary to sell your home.
Am I prepared to deal with an onslaught of buyers
who perceive FSBO’s as targets for low balling?
One of the challenges of selling a home is screening unqualified
prospects and dealing with lowballers. It often goes unnoticed...
how much time, effort and expertise it requires to spot these
people quickly. Settling for a lowball bid is usually worse
than paying broker commissions.
Am I offering financing options to the buyer? Am
I prepared to answer questions about financing?
One of the keys to selling, whether it’s a home, a car...
anything, is to have all the necessary information the prospective
buyer needs and to offer them options. Think about the last
time you purchased something of value, did you make a decision
before you had all your ducks in a row? By offering financing
options you give the home buyer the ability to work on their
terms and open up the possibilities of selling your home quickly
and more profitably. A professional real estate agent will
have a complete team, from lenders to title reps for you to
utilize...they’ll be at your disposal.
Do I fully understand the legal ramifications and
necessary steps required in selling a home?
Many home sales have been lost due to incomplete paperwork,
lack of inspections or not meeting your states disclosure
laws. Are you completely informed of all the steps necessary
to sell real estate? If not, a professional would be a wise
choice.
Do I have the capability of handling the legal contracts,
agreements and any disputes with buyers before or after the
offer is presented?
Ask yourself if you are well versed in legalese and if you
are prepared to handle disputes with buyers. To avoid any
disputes it is wise to put all negotiations and agreements
in writing. Many home sales have been lost due to misinterpretation
of what was negotiated.
Have I contacted the necessary professionals....title,
inspector (home and pest), attorney, and escrow company?
Are you familiar with top inspectors and escrow companies?
Don’t randomly select inspectors, attorneys, and title
reps. Like any profession there are inadequate individuals
who will slow, delay and possibly even cost you the transaction.
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