| Mistake #1 -- Pricing Your Property Too High
Every seller obviously wants to get the most money for his
or her product. Ironically, the best way to do this is NOT
to list your product at an excessively high price! A high
listing price will cause some prospective buyers to lose interest
before even seeing your property. Also, it may lead other
buyers to expect more than what you have to offer. As a result,
overpriced properties tend to take an unusually long time
to sell, and they end up being sold at a lower price.
Mistake #2 -- Mistaking Re-finance Appraisals for
the Market Value
Unfortunately, a re-finance appraisal may have been stated
at an untruthfully high price. Often, lenders estimate the
value of your property to be higher than it actually is in
order to encourage re-financing. The market value of your
home could actually be lower. Your best bet is to ask your
Realtor for the most recent information regarding property
sales in your community. This will give you an up-to-date
and factually accurate estimate of your property value.
Mistake #3 -- Forgetting to "Showcase Your Home"
In spite of how frequently this mistake is addressed and
how simple it is to avoid, its prevalence is still widespread.
When attempting to sell your home to prospective buyers, do
not forget to make your home look as pleasant as possible.
Make necessary repairs. Clean. Make sure everything functions
and looks presentable. A poorly kept home in need of repairs
will surely lower the selling price of your property and will
even turn away some buyers.
Mistake #4 -- Trying to "Hard Sell" While
Showing
Buying a house is always an emotional and difficult decision.
As a result, you should try to allow prospective buyers to
comfortably examine your property. Don't try haggling or forcefully
selling. Instead, be friendly and hospitable. A good idea
would be to point out any subtle amenities and be receptive
to questions.
Mistake #5 -- Trying to Sell to "Looky-Loos"
A prospective buyer who shows interest because of a "for
sale" sign he saw may not really be interested in your
property. Often buyers who do not come through a Realtor are
a good 6-9 months away from buying, and they are more interested
in seeing what is out there than in actually making a purchase.
They may still have to sell their house, or may not be able
to afford a house yet. They may still even be unsure as to
whether or not they want to relocate. Your Realtor should
be able to distinguish realistic potential buyers from mere
lookers. Realtors should usually find out a prospective buyer's
savings, credit rating, and purchasing power in general. If
your Realtor fails to find out this pertinent information,
you should do some investigating and questioning on your own.
This will help you avoid wasting valuable time marketing towards
the wrong people. If you have to do this work yourself, consider
finding a new Realtor.
Mistake #6 -- Not Knowing Your Rights & Responsibilities
It is extremely important that you are well-informed of the
details in your real estate contract. Real estate contracts
are legally binding documents, and they can often be complex
and confusing. Not being aware of the terms in your contract
could cost you thousands for repairs and inspections. Know
what you are responsible for before signing the contract.
Can the property be sold "as is"? How will deed
restrictions and local zoning laws will affect your transaction?
Not knowing the answers to these kind of questions could end
up costing you a considerable amount of money.
Mistake #7 -- Limiting the Marketing and Advertising
of the Property
Your Realtor should employ a wide variety of marketing techniques.
Your Realtor should also be committed to selling your property;
he or she should be available for every phone call from a
prospective buyer. Most calls are received, and open houses
are scheduled, during business hours, so make sure that your
Realtor is working on selling your home during these hours.
Chances are that you have a job, too, so you may not be able
to get in touch with many potential buyers.
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